1. Information We May Collect
1.1. Information Received Through Your Social Networking Service Account.
When you access the GAMEVIL Service using a third party social networking service (“SNS”), such as Facebook or Google+, you allow us to access and/or collect certain information from your SNS profile/account as permitted by the terms of the SNS Platform and your privacy settings thereon. The information you allow us to access varies depending upon the GAMEVIL Service you use as well as the terms of the SNS Platform and your privacy settings thereon. For example, GAMEVIL may access and/or collect some or all of the following information from your SNS profile/account when you use or connect to the GAMEVIL Service through your SNS account:
• Your first and last name
• Your profile picture or its URL
• Your user ID number, which is linked to publicly available information such as name and profile photo
• The login e-mail you provided to that SNS when you registered
GAMEVIL may also access and/or collect some or all of the following information from your SNS profile/account when you use or connect to the GAMEVIL service through your SNS account:
• Your age or date of birth
• Your gender
• Your physical location and that of your access devices
• Other information about the hardware you may own
• The user ID numbers and other public data of your friends
• Your favorite websites and fan pages.
1.2. Other Information Collected by the GAMEVIL Service
The GAMEVIL Service will also record game play information including, without limitation, your high scores or game session duration. Any time you access the GAMEVIL Service, we may also collect aggregate information including, without limitation:
• Internet protocol addresses
• Browser type
• Browser language
• Referring/exit pages and URLs
• Platform type
• Number of clicks
• Domain names
• Landing pages
• Pages viewed and the order of those pages
• The amount of time spent on particular pages
• The date and time of any of the activity listed above
GAMEVIL uses the game play information and aggregate information to better tailor the GAMEVIL Service to your interests, to provide you more efficient customer support, and to overall enhance the GAMEVIL Service.
1.3. Information You Provide To Us Directly.
When you use any of the GAMEVIL Service (including through an SNS) we may collect the following information you provide to us directly:
• Registration Information: We strongly encourage you to create a HIVE Account that enables you to receive customer support services with ease and enjoy various features of the GAMEVIL Service. When you create a HIVE Account, we will collect and store any registration information you share with us, such as an e-mail address or password (the “Registration Information”).
• Profile Information: If you have a HIVE Account, you may have the option of providing additional information about yourself, including a profile photo, user name, gender, e-mail address, birthday, and your phone number (collectively, the “Profile Information”), to create your user profile in the HIVE platform. Please keep in mind that your Profile Information may be publicly viewable by other HIVE users depending upon your privacy settings. You may control the visibility of most of the Profile Information you share with other HIVE users at any time.
• Customer Support Correspondence: When you ask our customer support team for assistance, we may collect and store from you your contact information as well as your payment information regarding the purchase of digital items of GAMEVIL Games to the extent reasonably necessary to provide customer support.
• Friends Matching: If you are an Android phone user and log in to the HIVE Platform, we may, upon your request, periodically access your contact list and/or address book on your mobile device in order to help you find any friends who may also have a HIVE Account. We will use such contact information solely for such a friends-matching service, and we will not store such information after fulfilling this purpose. If you are an iOS user, we will not access your contact list and/or address book on your mobile device unless your identity is verified in a reasonable way.
• Telephone Number/ Technical & Usage Information Collected Through Automated Means: When you access and/or use the GAMEVIL Service, we may collect
(a) your telephone number (we collect the telephone number through automated means only if you attempt to create a HIVE Account and you are an Android phone user; if you are an iOS user, we will not collect your telephone number unless your identity is verified in a reasonable way);
(b) certain technical information about your mobile device, including MAC Address, IP Address and mobile device ID (except for iPhone’s unique identifier, “UDID”); and
(c) usage statistics about your interactions with the GAMEVIL Service.
Such information and usage data is collected through the use of server log files and/or tracking technologies. We may use “cookies” and other technologies such as pixel tags and web beacons, clear GIFs on certain of our services, games, advertising and web pages to analyze your use of our services, games, advertising, and web pages to customize and/or improve our services, games, advertising, and web pages, measure promotional effectiveness, and promote trust and safety. E-mails and other electronic communications we send to you may contain code that enables us to track your usage of the communications, including whether the communication was opened and/or what links were followed (if any). You are always free to decline our cookies if your browser or device permits, although doing so may interfere with your use of some of our services, games, advertising, and web pages. Please note that certain features of GAMEVIL Service, advertising, and web pages will not be available once cookies are declined.
2. How We Use the Information We Collect
GAMEVIL may use the information we collect through your use of the GAMEVIL Service for providing enhanced game services and promotional information regarding GAMEVIL Games. For example, we may use the information we collect in any of the following ways:
• Creating your Game Account and managing the account information;
• Informing you of (a) products, new products, services, features, promotions, enhancements, and updates regarding the GAMEVIL Service and (b) updates to the GAMEVIL Policy;
• Promoting and facilitating your use of the GAMEVIL Service, including targeted advertising and affiliate marketing;
• Marketing GAMEVIL Games to you, including sending you offers, promotion information, newsletters, local or push notifications, e-mail campaigns, and communications regarding new, improved or existing GAMEVIL Games;
• Providing customer support and responding to user inquiries;
• Fulfilling your request and/or order for GAMEVIL Games and our obligations under the GAMEVIL Policy;
• Enabling user-to-user communication and interaction;
• Helping users find their friends who have also created a HIVE Account;
• Soliciting your input and feedback to improve user experience;
• Monitoring the technical functioning of the GAMEVIL Service;
• Developing new and/or improved games, products, services, or offerings;
• Analyzing market trends and user traffic;
• Troubleshooting errors or issues with any of the GAMEVIL Service; and
• Complying with applicable laws, regulations, or administrative orders.
Also, GAMEVIL may combine your information in an attempt to provide you with a better user experience, to improve the quality and value of the GAMEVIL Service and to analyze how the GAMEVIL Service is used.
3. Sharing of Your Information
We may share your information with certain third parties in the following circumstances:
• Third Party Service Providers: We may provide your information with third party companies that perform services on our behalf, including, without limitation, operation of the HIVE platform, data analysis, marketing services, promotional events, e-mail campaigns, hosting services, and customer service or support. Such third party companies may access your personal information, but are required to use it solely as directed by us for performing requested services.
• Business Partners: In conjunction with the running of GAMEVIL Games via the HIVE Platform, we are partnering with Com2uS Corp. and its affiliates (collectively, “Business Partners”) in order to
(a) assist us in providing maintenance services of the HIVE Platform and enhancing user convenience of the HIVE Platform;
(b) enable you to log in and use the HIVE Platform when you are playing the Business Partners’ games without creating further accounts;
(c) enable you to receive from Business Partners any information, newsletter, or notification regarding Business Partners’ games provided via the HIVE Platform; and
(d) enable you to participate in any promotional event or campaign of such games arranged by Business Partners.
We may share with Business Partners the information you provide about yourself, such as (1) your HIVE Account information, (2) your Profile Information, (3) your telephone number, (4) any technical and usage information we collect, and/or (5) game play information, to the extent that such disclosure may serve the above-mentioned purposes and/or facilitate your use of the HIVE Platform service. We will take commercially reasonable efforts to ensure that Business Partners use your information shared by us in compliance with any applicable laws or regulations and solely for the above-mentioned purposes.
If you wish to no longer have your personal information used by the Business Partners for their marketing purposes you may contact us at firstname.lastname@example.org and we will facilitate your request to Business Partners.
• Affiliate Marketing: We may share your information with third party companies for affiliate marketing associated with the promotion of GAMEVIL Games if such disclosure is reasonably necessary to conduct, administer, or fulfill such a marketing activity. We will take commercially reasonable efforts to ensure that such third party companies use your information shared by us in compliance with any applicable laws or regulation and solely for the above-mentioned purposes.
If you wish to no longer have your personal information used by third party companies for their market purposes, you may contact us at email@example.com and we will facilitate your request to the Business Partners.
• Advertising of Third Party Products/Services: We will not actively share personal information with third party advertisers for their direct marketing purposes unless we obtain your consent. We may share (a) aggregated information (information about you and other GAMEVIL users collectively, but not specifically identifiable to you); (b) anonymous information; and (c) certain technical information (including IP Addresses, MAC Addresses for mobile devices, and mobile device IDs) to develop and deliver targeted advertising in the third party advertiser’s website or application. We may also allow advertisers to collect these and similar types of information within the GAMEVIL Service and they may share it with us and/or use it for advertising. Advertisers may collect this information through the use of a variety of tracking technologies, including, without limitation, browser cookies and web beacons. The information collected may be used to offer you targeted ad-selection and delivery in order to personalize your user experience by ensuring that advertisements for products and services you see will appeal to you, a practice known as behavioral advertising, and to undertake web analytics (i.e. to analyze traffic and other end user activity to improve your experience).
• Offer Walls: GAMEVIL Games or their purchase pages may display an “offer wall” that may be hosted by a third party offer wall provider. The offer wall allows third party advertisers to provide virtual currency to users in exchange for interacting with an advertisement or for completing a marketing offer that may include signing up for an account with one of those advertisers. These offers are not controlled by or made by GAMEVIL. These offers may be displayed to you based on certain technical information, such as your geographic area or anonymous demographic information. After clicking on one of these advertisements, you will no longer be on a site hosted by GAMEVIL. To properly credit user accounts and to prevent fraud, a unique identifier will be shared with the offer wall provider. This identifier is used to ensure proper crediting of your account, prevent fraud or duplicate offers, and to resolve any customer service inquiries that may arise.
• Safety, Security and Compliance with Law: We may disclose your information to certain third parties if we reasonably believe that
(a) we are required to disclose the information in response to legal process (e.g., a court order, search warrant or subpoena);
(b) we are required to satisfy any applicable laws, regulations, or administrative orders;
(c) there is an emergency that poses a threat to the safety conditions of you, another person, or the general public; and
(d) such disclosure is reasonably necessary to protect the rights or property of GAMEVIL.
• Sale or Merger: In the event that GAMEVIL undergoes a business transition, such as a merger, acquisition by another company, or sale of all or the substantiation portion of its assets, we may transfer all of your information you have provided, including personal information, to the successor organization in such a transition, if permitted by and done in accordance with applicable law. If material changes to GAMEVIL’s privacy practices will occur as a result of the business transition, we will notify you of the business transition prior to transferring your personal information.
4. Change/Delete Your Information
4.1. Information We Receive From SNS
To manage the information GAMEVIL receives about you from an SNS, you should change your privacy settings on the SNS in accordance with any applicable policy of the SNS.
4.2. Profile Information
You may change or update the Profile Information by logging into your HIVE Account.
4.3. Deleting Account
If you choose to terminate or delete your HIVE Account, we will immediately delete your HIVE Account information. Even after your HIVE Account is terminated or deleted, some or all of your information may still remain visible to others, including but not limited to any information that has been incorporated into any User Contents or copied, stored, or disseminated by you or other users.
The GAMEVIL Service may contain links to other websites. The fact that the GAMEVIL Service links to a website or presents a banner ad or other type of advertisement does not mean that GAMEVIL endorses or authorizes that third party, nor is it a representation of our affiliation with that third party. GAMEVIL is in no way responsible for the privacy policies of these other websites to which you choose to access from the GAMEVIL Service. It is your responsibility to read the privacy policies of these other websites when exiting the GAMEVIL Service.
6. Security of Your Information
GAMEVIL takes commercially reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of sensitive data that you share and we collect and store. Despite our efforts to enhance a security level of the GAMEVIL Service, we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. We strongly encourage you not to share your account password with any third parties for any reasons. Also please note that email and messaging systems are not considered secure, so we discourage you from sending us personal information through these mediums. If you have questions regarding the security measures of the GAMEVIL Service, please contact us at firstname.lastname@example.org.
7. Our Policy Concerning Children
We do not knowingly collect any personal information from children under the age of 13. Children under the age of 13 should not use the GAMEVIL Service at any time. If we learn that we have inadvertently gathered personal information from such children, we will take reasonable measures to promptly erase such information from our records.
8. Your California Privacy Rights
California residents have the right to receive (a) information identifying any third party company to whom GAMEVIL may have disclosed (within the previous calendar year) his/her personal information for that company’s direct marketing purposes; and (b) a description of the categories of personal information disclosed. If you are a California resident and wish to obtain such information, please send a request email to email@example.com.